Ira is CEO of Common Sense Media Communications, llc. His background includes outstanding work as a film Director and Producer, but it is as an award-winning Editor of  commercials, broadcast and corporate promotional projects and music videos for which he is best known.

Ira graduated from CUNY Brooklyn College in 1975 with a Bachelor's Degree with a major in psychology and is an author of a book on men's health.  He served as an adjunct professor at a local college teaching a number of courses in digital post-production and  employed a number of his students in professional productions.

In a career that spans over 40 years, Ira's work as a Clio award winning Director/Editor has included commercials for Pepsi, The U.S Army, Mastercard, Anacin, Dunkin Donuts and Miller Beer, for agencies such as BBDO, Bates USA, Chiat Day, J.Walter Thompson, Grey Advertising, The Martin Agency and others.

In 1984-1985, Ira was the Director of the Film & TV Department for The Muscular Dystrophy Association. He created and supervised all internal programming for the Association and served as Head of Post Production for the “Jerry Lewis Telethon”.

Some of his program credits as an award-winning Director/Editor include:

  • Directing/Editing over 50 television commercials winning 3 CLIO awards,
  • Editing numerous pilots including "Mary Hartman, Mary Hartman" and "All That Glitters" for Norman Leer and dozens of pilots for CBS including "The King of Queens (1997), "Martial Law" (1997), "The Magnificent Seven" (1998), Buddy Faro (1998) and L.A. Doctors (1998) and many more,
  • Director/Editor for the documentary "An Invitation to China" for American Express winning a Cine Gold Eagle award.
  • Edited "The New Yorker," an award-winning series, plus two documentaries for NHK Japan,
  • Edited two episodes of the Emmy Award winning "Reading Rainbow,"
  • Won 9 Monitor awards for the “1991 NCTA Cable Convention Opening”including "Best Editor"
  • Edited over 150 promotional pieces for CBS, including the 1998 Olympics and The Grammy Award Show and the first “Survivor” reality series.


Ira's first published book is:




                                                                Now available at:


See commercial on YouTube at:

Common Sense Media Communications
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Holbrook, NY 11741